Good article about unblocking today from guest writer Alyssa Clarke.
Increasing partake in social media is the next step towards digitization consequent upon which more and more people prefer discussing things and events real time on social networks than face to face. It is high time that companies too accept the fad and make a way to the emerging wave.
Current speculation is such that majority of the companies do have an official blog but the posts are quite limited, I mean, not more than 5 or 7 at the max. All this insinuates that the companies are deficient in taking a regular follow-up or there’s lack of people that might take care of the organization’s PR.
At times, I wonder what could be the probable reasons that hinder updation on the official blog post. Is it because of lack of content or ideas or is it the procrastination?
I feel blogging can never be equated as English assignments rather there are ways to keep the ball rolling. You may wonder that official blog must only contain matter related to the new product or matter containing the company’s recent goals and achievements. I am not saying to negate these things in fact I am talking about some add-ons that you may add in your official blog.
The only rule to be kept in mind while furnishing the official blog is give preference to customers/consumers needs and wants. You must be aware of what is going on their mind, are they happy or showing dissatisfaction of your company’s products. Reverting to their queries real time is an easy and efficient step words overall growth.
Avoid serving the same type and format of content to your audience. Try involving your audience in your content, I mean, try generating a two-way conversation than merely one way, which actually is the case with blogging.
Try playing around with format and theme of course keeping the audience in the loop. You may throw question at them. Ask them what they want to hear from you. Introduce polls, quizzes & giveaways.
Blogging is not a monotonous task as a matter of fact; it helps in cultivating the grey cells in brain. I believe bloggers has an unmatched creativity and accordingly there can be no stopping by, once the vault is opened. So, what are you waiting for, go ahead and enjoy the unleashing of your own creative ability.
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Alyssa Clarke is a blogger who also happens to be a tech freak. She loves spending on tech stuff and recently bought a cool new laptop graphics card. She also happens to be a car lover and her dream machine is Peugeot 208.